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Initial Discovery
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Before going into a better understanding of users we decided to know ACTF first, i.e what was their mission and how they wanted to achieve that mission.
MISSION :
ACTF started with the mission to help people during the COVID-19 pandemic and rural India to lead our nation forward with discipline, courage, balance, and Innovation. ACTF wants to facilitate every migrant worker to get loans with free interest. They want to initiate the supply of medicines to all Young guards at 12.5% in times of such emergencies. They need a platform where people will be in contact with a non-profit organization in case of any donations or community news.
HOW THEY WANT TO ACHIEVE IT :
WHY IS THIS A PROBLEM?
WHAT TECHNOLOGY WAS LACKING?
The healthcare industry was reeling from the lack of personal protective equipment (PPE). According to the Companies Act, firms with a net worth of Rs. 500 crore, or turnover of Rs 1,000 crore or net profit of Rs. five crores or more, are required to set aside 2 percent of their average net profits over the last three years on corporate social responsibility activities.
WHICH METHODS OF UX RESEARCH WE USED AND WHY?
Hence, to gain more insights we forwarded the survey all around the world and top NGO's. We did got a change to speak with NGO founder regarding current issues and how people are suffered and what they expect from us. "He told about, how difficult it was to communicate with other communities and non profitable organizations"
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SUMMARIZING RESEARCH / KEY TAKEAWAYS
Due to lockdowns, lot of users where in need of funds for medical purpose, beds and other financial aspects.
Advance technologies are focusing more into the diabetes but not the side effects which are caused by it.
56% of people are unable to adopt to the system because of its high prices.
With the growth of technologies, users are still in doubt regarding the tracking of the glucose via glucosemeter.
PROBLEM AND OPPORTUNITY SPACES
By focusing more into our target users who were actively involved in helping nonprofitable organizations. That. is, some of them have funds for donations & some of them desire to help by volunteering.
Getting in detail of what can our app provide to address the problem
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Designing a digital platform to connect donors and organizations through understandable, clearly defined small items of cause.
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SETBACKS + A NEW DIRECTION FOR ACCOUNTABILITY
We wanted the product to be:
Hence to achieve above goals, we brainstormed and decided to get a separate platforms for Donors and NGOs.
CREATION OF USER JOURNEY
Based on the user's feedback we created the flow for our app design. As our goal was to build a visual identity that will communicate the core values of the brand.For designing the app we decided to prepare separate screens for NGOs and a contributor. As creating one screen can confuse the user. Hence created the user flow and moved accordingly in preparing wireframes and high-fidelity screens.
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Project Manager
2 UX Designers
3 Developers
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Led the design of donation experience
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12 Weeks
March 21' - June 21'
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Anti Corona Task Force
(Project Live - 2021)
Sudden onset of COVID-19 caused drastic changes in social, economic, and health-related repercussions, necessitating the assistance of people and communities during times of crisis.
To know more click here to see India's covid crisis.
Providing financial support and connecting various types of communities & individuals who have been affected by the pandemic such as those who have lost their jobs or been unable to access government support.
Regular meetings with the product manager and detailed collaboration with engineers ensured we maintained all project details, significantly contributing to the project's growth.
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" Most people had no personal experience (97.41%) or knew anyone (82.58%) with COVID-19, yet endorsed moderate-to-severe impact of COVID-19 on their academics, social life, and work. "
" The pandemic is pushing an additional 71 to 100 million people into extreme poverty. "
" The socio-economic impact of the COVID-19 pandemic led to a global reversal in human development in 2020 and saw the number of people in extreme poverty rise, while between-country inequality also increased. "
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Many NGOs have had to adapt their operations in response to the pandemic, such as by shifting to virtual platforms for meetings and programs. The economic downturn caused by the pandemic has also had an impact on NGOs, as many have seen a decrease in funding and donations.
We uncovered really interesting insights as described below
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As ACTF initiated in COVID-19 pandemic were firstly most people eagerly wanted to transfer or provide the fund but there was no such platform where they would donate money smoothly. It was becoming very difficult and hard to manage.
ACTF being Non-Profit Organization it was collaborating with other organizations for help or emergency basis. This collaboration wanted the medium were they would connect with each other.
To clarify our research findings, we extracted our key findings by creating a survey. which helped us to come to conclusion between the user’s need and their pain points. Online surveys & personas helped us to understand the diverse range of users that our group encompasses and served as critical guidelines for designing a product that truly meets users’ needs.
By connecting the gap between the existing technologies and users needs we filtered various features which can be useful and applied in our further process.
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Throughout the journey, team had lot of insightful conversations, successes and challenges. To provide transparency, the small conversation highlights the key discussion that informed our design decisions. It also outlines the challenges we faced during our project.
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By aligning our team's efforts and standardizing our design elements, we ensured consistency across all our project. This proactive approach not only enhanced our teamwork but also streamlined our workflow, resulting in a more efficient and unified design process.
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All of these elements finally come together in the final designs.
Regular meetings with the product manager and detailed collaboration with engineers ensured we maintained all project details, significantly contributing to the project's growth.
Effective internal communication and organized design handoffs significantly improved product quality and efficiency, ensuring smooth transitions and collaboration even as team members changed during the project.
Testing how AI can be used to predict donor behavior, identifying potential high-value donors and forecasting future donation trends.